Storyboard

Treatment for music video

My Treatment on a pre-production software called cel-tex

Production Schedule

Location Reports with photos

This is the road where the main girl and boy are going to drive off .

This will be the bedroom where the main girl will talk to her friend.

This is where the main girl and her friend will have their arguement.

Casting notes with photos

Name: Aridja

- Aridja has a B in GCSE drama and has studied it for AS.

Name: Joni - An

- Joni - An is current;y studying in university.

Name: Ruben

- Ruben is currently studying in university

Name: Kojo

- Kojo is currently studying A Levels.

Survey into genre and artist

Results

Target Audience

Analysis of target Audience - Idols

Overall, these young ladies have ambitions and they seem independent based on their focused future career. The jobs that the following ladies have mentioned are a good pay jobs. Therefore, in my music video, the main girl and her friends will be representing females being independent so my target audience can relate to my music video. Moreover, the overall audience will get the message that female can be successful as men regardless of the patriarchal society.

Reasearch about the artist I'll be using for my music video and anaylsed music videos of the particular artist (RIHANNA)

Rihanna was born on the 20th February 1988. Rihanna is from Barbados but she moved to the United States at the age of sixteen to pursue a recording career. She then signed a contract with Def Jam Recordings after auditioning. Rihanna relsead her debut studio album called ‘Music of the Sun’ in 2005 which reached the top ten of the billboard 200 including her hit single ‘Pon de Replay’. Less than year, Rihanna releases a second album called ‘A Girl like Me’ in 2006. This has reached the top five of the Billboard albums chart. Rihanna then produced a third studio album called ‘Good Girl Gone Bad’ in 2007. This album was nominated for nine Grammy Awards. Her fourth studio Album called ‘Rated R’ which was released in November 2009 and has reached number 4 on the billboard 200. Now Rihanna is going to release her fifth studio album called ‘Loud’ in November 2010. Rihanna was influenced by Mariah Carey, Madonna and Janet Jackson. Rihanna music contains some strong elements of Caribbean music. Her roots is represented through her music video called ‘Rude Boy’.

General Reasearch into key features of the music genre i'll be focusing on R&B

R&B is also known for Contemporary R&B. It is a music genre that contains elements of other musical genres which are ‘Hip-Hop’, ‘R&B, and ‘Pop’. R&B originates from the tradition Rhythm and Blues music. In todays’ society, R&B is mainly defined by a style of ‘African American’ music which has originated after the disco in the 1980s. There are some sources of urban contemporary in R&B. There has been a debate seeing that R&B has also been referred as ‘Rhythm & Bass’.

Black Circle: Jewellery – “Bling” is the common terminology most people use to describe the convention of an R&B music video. Jewellery is a popular item in most R&B music video since it connotes richness and wealth.

How will I relate this to my music video? : The main boy and girl in my music video will be wearing jewellery because it would tie into the stereotypical convention of an R&B music video. However, the main boy will be wearing more jewellery than the main girl because if the main girl wore too much jewellery, it would interrupt the idea about independency and it will make her less independent and more “common” which will represent women as that and I don’t want that to happen. Besides, in society, male is more dominant than female, so the main boy wearing jewellery will show that he represents men being more powerful and in control.

Red Circle: Intimacy - The red circle shows the idea about intimacy. Intimacy is also a popular feature in R&B music videos. The red circles shows the use of hands being

How will I relate this to my music video? : In my music video, I will ensure that intimacy is being portrayed to an extent. I have been looking at past A2 students music videos were the director have included too excessive amount of footage based on intimacy. Personally, I think that affected the music video on a whole. Certainly the music video based was on the theme of intimacy however the excessive amount of footage of intimacy made the whole music video very cheesy and unrealistic. In my music video will include intimacy but there will be other footages based on other themes such as independency, male dominance and etc.

Blue Circle: Voyerurism - Most R&B music videos use an attractive model for voyeurism to sell the music video. Usually, the female models are glamour models, popular celebrity or a typical model. In R&B music videos, most of their costumes are usually are in the colours of pink, red, gold or white. Pink assoicates with most of the target audience (women and young girls) since that is an coventional colour for females. Red connotes fliration and sexiness. Additionally, Gold connotes power and wealth.

How will I relate this to my music video ?: I will be using an attractive female for voyeurism so she can sell my music video. Furthermore, I will be using specific costumes in my music video that my target audience can relate to. Given that the idea about independency needs to be emerged in my music video, I will be using all three colours on my main girl for my music video.

The editor has inserted white tyography at the beginning of the music video to present an important message to the audience about the music video which relates to about and obviously the music video.


Left Image: The extreme close up two shot has the two characters which is Drake (the main man) and an old man giving him teaching him information. In this footage, Drake ignores the advice from the old man who is telling him to stay away from the lady (right image) since she is dangerous. As the man is speaking his dialouge, the editor uses quick flashes images of lady which represents Drake's state of mind at that particular moment as he is thinking about women. The editor flashes the lady while Drake says "It's just hard for me to up and leave like that. I don't understand how you can own somebody," he continues. "If I leave and I don't see her, I feel like I really have a regret, I'm gonna go home and think what if?".

Right Image: The flashing editing is effective because it repersents Drake's state of mind and his emotions. Moreover, the fast flash editing could symbolise Drake's heartbeat rate which conotes how scared he feels about the situation he is about to put himself in. This represents women being very seductive and dangerous and because of the power they maintain, it represents women being in control and they have the power to lead men on. Concluisvley, it represents men doing anything for the one they love and the risk they will take despite being warned.


While the diegetic sound of the man talking to Drake being played in the background, the editor uses establishing shots of Jamaica to prsent the setting.

Left image: The audience can see that 'Dead' is written on a wall or scraped metal. This denotes the poverty in Jamaica. The director may of filmed this shot to highlight the high crime rate in that area which suggests that the area is lethal, bloody and dangerous. Moreover, the red paint shows the effects of it which connoting blood being written on the wall.

Right image: The audience sees the very poor side of Jamaica which is often reffered as the 'Ghetto'. The director used an establishng shot to denote the lack of facilities in the area. This represents Jamaica (whole country) as a poor country. It is effective how the director played the diegetic sound while displaying the setting because the setting links with narration when the old man mentions 'this is Jamaica'.

(Music begins to play)

Left Image:The director then uses a flashblack to entertain the audience of Drake's scenario. Firstly, we see Drake in a dancehall club in Jamaica. The director uses a mid-shot of Drake while he spots the lady who is dancing with Movado (gangster). The close-up shot is effecctive because it symbolises that he is in between or in the middle of getting towards her and that he is working his way up to her. The lady is dancing seductivley with Movado which suggests that she is with him.

Right Image: The connotation in the right frame suggest that the lady is the gangster's property. From this point, the audience are aware of the beginning of the story. However, this long shot shows people dancing which denotes that the setting is in a club.

Left Image: Drake and the lady gaze into each other's eyes. This is presented through a close-up shot. This is shot is effective because it shows their connectivity between the two characters in the frame. Moreover, this shot connotes Drake being lock in a metaphoric maze through this gaze.

Right Image: The gang member observes the situation and realises what is going and soon he will be making his move in the video. In this shot there are yellow, red and green lighting. The director has probably use a spotlight prop wit green , red and yellow filters. These colours links to the country since the country is known for these colours.


In both of these images, we see the gang member explaining the situation to the gangster (gully god). The director has used red lighting in the background. This is effective because it connotes ideas about danger and death which foreshadows the dooming ending of the music video. In the right image the director has used a close up shot of the gangster's face which shows that the gangster's face is saturatued with scars. This suggests that he is a dangerous man and has been in dangerous situations before hand.


Left Image and Middle image: Right image Drake is walking down the road and while he walks down the road again he gets flashback images of his fling. The middle image is another flashback of Drake reminiscing the time he had with her on the beach. Shown through a extreme long shot, is the couple having their fling. In the Mis En Scene, we see the beach and clouds. This is effective because it highlights the couple being alone and free. This suggests that their fling was exciting. Moreover, the river connotes things carrying on; realting to the music video this footage could be evidence of their fling carrying on.

Right Image: shows the girl waiting for the 'gully crew' to turn up to kidnap Drake but while Drake is knocking for her, she awaits for the gang members to come. The set - up begins from here.


Overall these three images above show Drake being set up by his fling and now she is going to shoot him. The colour of the villian's costume (Movado and the lady) are black. This connotes the power they have yet, on the other hand, black assoicates with idea about death. Since there are two villians wearing black, it multiplies the idea that Drake is going to die for the reason that the ratio is 2:1 which shows that he is doomed.

The ending of this video has a non diegetic sound of gunshots being played three times. The implication of this footage suggests that Drake has been shot three times by his 'Love'. This footage is effective because the colour of the typography is red. This connotes ideas about a bloody situation being taken place.

In the making of 'Only Girl in the World', Rihanna has mentioned that her music video will be "Just what my world will be like if it's just me, colourful, energetic.” I will be exploring how the directors and editors of the music video brings Rihanna’s ideas in the music video with the use of symbolic code, technical codes and props.

Both images: In this screenshot, Rihanna looks free. The medium long shot shows how free Rihanna is. There is non-diegetic sound of the wind being played in the background. The use of the wind is effective because it connotes how free she is and wind is usually free. The costume she is wearing is free too because it is flare. There is also a close up shot of Rihanna’s Feet. This denotes that she is running around in her own world and goes to show that she is the only girl in the world.







Both images: Again, the director has used a extreme long shot. In this screenshot, the field is pink and the sky is dark purple. This matches what Rihanna says when it just her world being ‘Colourful’.




Both Images: Rihanna is jumping up and in the Mise En Scene, there are fireworks. The background is black with red fireworks bursting around the frame. Rihanna is in the centre of each of the frames. This shows that she is the centre in her own ‘world’ yet it emphaises that she is the only girl in the world.